Âge Adulte Records

Âge Adulte Records
2023
logotype, cover design system

Identity centered around the idea of growth to mirror the name of the record label 'Âge Adulte' (adulthood in English). For the logotype, we duplicated the circumflex accent on the first 'A' to transform the sign into an upward arrow. The other letters of the label's full name have also been stretched up to emphasise the concept of growing up. The acronym 'AAR' is designed in the same fashion, with an upward feeling, accentuated by the rising bars of the second 'A' and the 'R'. The alternate version, with thicker strokes, is  less legible but offers a more rhythmic option, for use in bigger size for example. Finally the toolbox also contains a 'Â' only alternate for subtle signatures.
The identity is developed through the label's record's artworks. We did not design them individually but instead created a whole design system that allows to create an infinite amount of variations. The pattern is based on a growing shape, made of two illustrator symbols that can be swapped with any other from the library. The typeface chosen for the identity has bevelled corners, like the logotype, so that it blends well.