Dopamoon /Alter K
Dopamoon identity is based on a custom-made typeface with expanding outlines. For the title track music video we created a series of cartoon characters and icons illustrating the lyrics that, combined with the animated lettering, make up an illustrated lyric video. We picked primary vivid colours that are also used on the album cover in order to give a fresh and joyful feeling. The video plays with the repetition of the lyrics making each icon evolve as the song progresses. These characters also served as a basis for the creation of the tracks' individual cover artworks.